I have loved these series of ads. You know you have something when professional advertisers use your formula for their own ads. I expect that this concept will be copied because it is an advancement in online advertising. I am of course like a good online organizer dreaming up potential uses. They simply did an amazing time integrating two different forms of advertising and timing it.

They translated a TV ad into something that can only work online. Sure they could change it up so the sign was hanging in the shot, but they did the online spot first. Very cool.